Low Hanging Fruits in SEO

Low Hanging Fruit is a metaphor used in business which means a target that is easy to achieve or a problem that is easily solved without much effort.

low-hanging-fruit-seo
Image by Ian Carrol

Normally Low Hanging Fruit strategies is used by sales professionals to boost their sales and achieve quicker results in no time, but let’s see how we can use low hanging fruit strategy for SEO, and boost our sales, traffic and rankings by :

1. Optimising Title Tags

To start with the title tags of pages, as we all know the title tag is one of the most important on-page SEO elements, it is considered important both for search engines and users. Well written title tags with the targeted keywords can improve the click through rates and search engine results of a page in search engine results, but most of us over-optimise the title tags and make it look spammy and forget about click through rate and think of rankings only , optimise your title tags by:

  • Keeping the title tags nice and short not longer than 70 characters.
  • Keeping the most important keywords in the beginning.
  • Making sure you are not keyword stuffing.
  • Leaving out all the (but, if, and, then) from the title tags.
  • Adding your brand name keywords in the title tag if it’s necessary.
  • Keeping all the title tags unique.
  • Keeping the title tags all relevant to the page.
  • Adding your unique selling points in the title tags such as “Free Delivery”, “Free Consultation” , “Quality” etc. for better click through rates than your competitors.

2. Optimising Meta description

Pages Meta description tags are not used as a ranking factor by the search engines but it’s still very important for attracting online traffic because it shows up in search engines results pages when someone searches for something on the search engines.

To optimise your Meta description for better visibility in search engines and click through rates:

  • Write relevant and compelling Meta description.
  • Write unique Meta description for each page.
  • Make sure the Meta descriptions of pages are less than 160 characters to avoid get truncated in search results.
  • Include your most important keyword or two in the Meta description because the keywords are emboldened by search engines when someone searches for them in the search results and the description of your page stands out.

3. Use site links

Links which show below the description of sites in search results are called site links, these site links are meant to help the users easily navigate one’s site. To save the users time and to let them easily find what they are looking for search engines analyze the link structure of the site and show the relevant link in the site links. Search engines only show the results of sitelinks which they think are more useful to the user.

There are some best practices one can follow to improve the quality of sitelinks or help the search engines to show the sitelinks they want to show:

  • Improve your internal link structure, use alt and anchor text that’s compact, descriptive while avoiding repetition, and demote the links you don’t want from Google Webmaster tools.

Site links showing up in the search results stands out and improves Click through rates and also brings users attention.

4. Use Rich Snippets

Rich snippets is a way to summarize the page content to make it easier for the users to understand what is on the page in the search results itself. The more information you provide to the user in the search results the easier it gets for them to find the relevant page. Rich snippets contain more information about a page than the regular snippet, for instance: ratings, images, price range, number of stars, authors photo etc.

Add rich snippets to your site it:

  • It provides instant information to the user.
  • Brings user’s attention to the relevant results in the search engine.
  • Increases the click through rate of the page and decreases the bounce rate if the page is not what the user was looking for.

5. Breadcrumbs in Search Results

The term Breadcrumbs comes from Hansel and Gretel fairy tale where the two kids drop breadcrumbs to form a trail back home, just like the tale breadcrumbs on websites helps the users their way back on to the homepage of a website or other landing page they want to be.

In case of search engines they show breadcrumbs of other web pages on the search results by taking the information from the body of a web page. Breadcrumbs are great to have on site:

  • It helps in sites internal link structure.
  • They are labelled in descriptive words which help to further verify keyword relevance on the pages.
  • It makes users life easier when he/she is navigating through the site which makes it more likely to convert.
  • If the user is not satisfied by the page they landed on, they can navigate through the breadcrumb and jump back one level.
  • It can improve visits and click through rates of a site when it shows in the search results, because more links are shown in the search result pages, and each link in the search engine result has some percentage of being clicked-upon.

6. Google Places

What is Google Places?

Search results on Google of a location accompanied by a map of the region.

If you have a physical location for your business, then claim and verify your business online on Google Places.

Google Places can:

  • Send more traffic to your site once you start appearing on search results.
  • Help you interact more with your prospects and customers.
  • Help you connect with your customers share, rate and recommend your business to others, and even respond to customer reviews.

7. Use ALT and Title attributes for Images

ALT attribute is used as an alternative text description for images; they are the text you normally see before a page is loaded in the browsers instead of images.

Title attributes are used to describe links or any other structural HTML elements on a websites page. Search engines read the text in TITLE attribute as regular page content.

Image ALT AND TITLE attributes can:

  • Enhance the browsing experience for users with disabilities.
  • Give extra opportunity to include relevant keywords, which helps not only in the universal search but Google Image Search as well.
  • Provide valuable information to the users with the descriptive text about other page elements and descriptive link titles.

8. Page load speed

What is Page load Speed?

According to me the time a website takes to load to show complete content, images and any other element on the page to the user.

English phrase Good things come to those who wait doesn’t applies to websites.

Optimise your pages and make them load faster , optimised and fast loading pages can:

  • Not only keep users happy but also Google considers it in determining its ranking.
  • Help in decreasing the bounce rate of a site and increase conversion rates.
  • Reduce your bandwidth and hosting costs.

9. Website Internal Links

Internal links are hyperlinks that link from one page to other page on the same site. Search engines crawls sites in order to determine what the site is about while crawling, and what results they need to show in the search results when a user searches for something.

Having a good internal link structure:

  • Helps establish information hierarchy of a website.
  • Helps the search engine crawlers to figure out website’s architecture.
  • Helps users navigate through the site and the information they are looking for in detail efficiently.
  • Internal links helps you optimize for specific keyword variations.
  • Spreads the link juice from one page to other helping the most important page to rank better in search engine results which means more traffic.

10. Play with Call to Action Banners or Buttons

CTA (Call to Action) is a button, graphic text, banners or anything on a website which makes the user click and continue to conversion funnel. It can be requesting information from the user, signing up for a newsletter, asking them to download and test a tool, or adding a product to their shopping cart.

Almost every website has a call to action, and there are different purposes and goals for those sites, but there are ways to encourage users to take an action and click on them, depending on the target market, type of site, design of call to action and the placement of it on a site.

Conduct A/B tests on your website CTA to figure out what generates the most conversions and clicks, below design guidelines might help your calls to action to stand out and convert better.

  • Add Large CTA to your pages without overwhelming your website design. Large CTA stands out and attracts the visitor’s attention.
  • Give your CTA a prominent place on the page you don’t want the visitors to your site scrolling all the way down to your page, the best place normally is above the fold, top right or left. According to Jakob Nielsen’s eye tracking study “Eye tracking visualizations shows that Web Pages are read in an F-shaped pattern” which makes sense to have a CTA on the left or right top side of a site because eyes tends to start from the left of a page moving to right, but for ecommerce sites product pages users F-shaped pattern is a bit lower because of the product image intervening.
  • Encourage your users to take action by using active words such as : Buy Now, Call Us Now, Register Now, Subscribe Now, Offer expiring this month , Order now and receive free Chocolates.
  • Communicate show them the benefits they will get after completing the call to action, provide them with extra information maybe with a demo.
  • Space around the CTA, don’t clutter it up with surrounding images and content, give her some space.
  • Choose contrasting colour for CTA, colours highly contrasting to its background and surrounding.
  • Try to use bold font on your CTA.

Test what works well for your website however doing it right can generate high ROI.

11. Look at your Bounce Rate

In web traffic analysis the term bounce rate represents the percentage of visitors who enters a website and leaves the site rather than continuing their journey to other pages within the same site, or taking any action.

Log in to your analytics account and find out what pages have the highest bounce rate, see what you can do to reduce the bounce rate of those pages and convert those people. To keep your site engaged and lower your bounce rate below methods might be able to help you:

Page load time

Check your website page speed, does it takes very long to load. No one have time to wait for the page to load, most of the users have no patience and they will leave the page if it takes very long to load.

It is very important to find out what is making your website slow, there are some free tools online which can analyze and diagnose your site, test the load time of your website with them, take all the suggestions and work on them.

Browser Testing

Test your website on all the browsers, see if it works and is compatible with your audience browsers or not. Use Browser shots it generates screenshots of your website and how it appears on commonly used web browsers around the world.

Add a search box

If the users don’t find what they are looking for or if they want to look for more information, they often go and search for it through the internal search box, give it to them.

Show relevant content

Give your visitors what they want, show them relevant content only; don’t mix things up with other topics.

Show alternatives

Show relevant alternative content or product to your visitors, if they are not interested in what you have showed them they might be interested in the other product, service, or anything else you are trying to sell, promote or convert.

Tweak the Content

Tweak the content of the page make the content clear and concise; give the user what they came for, think like a user would you the like the content you have on the page if you are one of them.

Relevant Language

Consider your audience use language that’s relevant to your audience.

Break it down

Do you have hundreds of lines with no paragraphs or clear headings, break down the paragraphs and add headings above the paragraphs.

Awards or Testimonials

Show your visitors the awards you have achieved in your industry, place them somewhere visible to them, not in the footer. Testimonials are the other way to bring trust in your visitors, show them real people’s testimonials.

Give them Clear Navigation

Give your visitors clear navigation path, for easy access keep the main menu at the top of the page.

Add Internal Links

Within your content add internal links to other pages of your site , it helps the visitors to move around the website, rather than leaving your website and looking for similar topics or more about the topic on other sites, when you already have them on other pages of your site but not interlinked.

[highlight color=”eg. yellow, black”]That’s it for now with the Low Hanging Fruits for SEO, I will be updating and adding more to it sooner , but if you know of one , please write it in the comment below, and I will add it. Cheers[/highlight]