Don’t just focus on transactional queries, focus on informational queries as well.
For long-term search engine visibility informational searches is crucial.
Most of the searches begin with informational query and end up with a transaction.
After a click, scent of information will only keep the searcher on your website.
Web designers and SEO Experts fight is never going to end.
Increase in mobile usage drives local search growth.
Big budgets in SEO makes you dull and less creative.